Showing posts with label Kinder. Show all posts
Showing posts with label Kinder. Show all posts

Saturday, 7 December 2013

I rant about something small


So I’ve pretty much been able to avoid this problem until now, but it's day seven so I’m going to tackle a subject that I’ve ranted about before. No, not cheap tasting chocolate or how I believe all chocolate from my childhood is somehow smaller. Not even wondering why it’s always the toffee left in the Roses tin never the creams (though that one does annoy me and keep me up at night). No, these are common complaints and by now surely you readers know there is nothing common about me.

On reflection that last line seems a bit pretentious, makes it sound like I believe I have blue blood running through my veins (the royal kind, not the cold kind. Though pretty much the same I guess #burn). No what I meant was that the things that annoy me usually don’t appear on a sane person's radar, probably goes to show how small my problems actually are. What annoys me is the repackaging of old products as new or different for holiday periods. We saw it for Halloween and once again we get it for Christmas.
At least the woollen design will keep them warm in these chilly times.
I’ve noticed the worst for this is probably Cadbury who have released a few cardboard tube share boxes. Now I know you’ve adopted that lovely woollen look for your packaging but it doesn’t make it new. The worst so far has been the tubes of Buttons and Fredo Faces I show you today. Neither is very good as share boxes go either. They contain individual bags of the sweets which isn’t exactly very share friendly. You’re more likely to have a bag to yourself than if they were loose in the tube. The Buttons are even just their usual mini bags; it just comes off as rather lazy.

Surely a better idea would be a big bag of them inside the tube that you could tip out into a bowl or something. Instead I would have to open each individual bag and pathetically fill the bowl in small quantities. Then you have the added disappointment that they are all the same flavour. One product does understand however, that’s the Terry chocolate Orange segsational boxes. These are great as there are all six different flavours of the orange without having to buy their bigger brother versions. Great, if like me you want to try all the different varieties but don’t want the guilt of six whole oranges to yourself.
Sample sizes are always welcome, all the taste non of the guilt!
Lastly we have Kinder bar minis, got to be a bit of a hypocrite on this one and say I actually like these. Firstly they are loose in the tube so you can just tip them out in an impressive sharing display. Plus they are rather new as you can’t get the Kinder bars in this size. Each piece is like a mini snack and you don’t get the problem with the larger bar that often feels sickly sweet and provide the unnecessary guilt trip. No, two blocks of gorgeous kinder white and milk chocolate is the right amount as far as I’m concerned.

Not quite sure where this post has gone really. The main idea is that often around this time of year we get the usual share boxes panic buy. A concept that should have been left to variety chocolates like Roses or Heroes, yet companies decided we needed the creation of tubes filled with the same product. This is just rather dull after you’ve had a few of the same tasting Dairy Milk button. Perhaps I’m the problem; I do get bored very quickly after all. I guess it does get rid of the problem I alluded to earlier when you go hunting for the Purple One only to find some bugger has nicked them all!
I'm guessing a Reindeer, but honestly could be a goat
Overall, whilst the idea of share boxes is great and all can we please ensure we respect the tradition of variety in these boxes. Cadburys shame on you!
Score (of effort put in)
Cadburys - 4 out of 11
Segsationals - 8 out of 11
Kinder - 6 out of 11
Found
Variety boxes are everywhere at the moment as are share boxes.
Final Thought
Wasn't really a review at all, more like a full on rant... sorry!

Friday, 20 September 2013

I Can't Believe It's Kinder!!!

Sorry guys but today’s post is going to be a bit of a rant I’m afraid. Basically due to the fact that now my holidays over I am tired and bored, therefore I need to vent some of this frustration. Ironically this rant is aimed at the very things that I usually use to cheer myself up.
I had decided on the journey home that I would be a good little boy scout. Once home I would strategically unpack as I knew I would need to be packing again pretty soon. See I can act responsibly sometimes, not this time however. As when I eventually go home I dumped my stuff in my room and headed straight out for a walk.

The walk unintentionally although not unsurprisingly turned into a trip to the shops which itself turned into looking down the chocolate aisle. Nothing had changed from what I could tell, yet something felt wrong and only upon careful investigation did I discover a discrepancy. However minor in appearance this change may be big enough to change the way I view this world we live in. Okay so maybe not the whole world, but certainly the candy world.

They look so innocent, don't they?
What I saw was the new packaging for kinder surprise eggs, which now come in two varieties blue and pink. On the face of it this isn’t so bad or shocking I suppose. After all a lot of chocolate is clearly aimed at a specific gender like new Crispello’s which has been created with the calorie conscious woman in PR people’s minds. Yorkie has always had the motto it’s not for girls but this was a clear tongue in cheek marketing ploy. Then there is character chocolates like Hello Kitty, however technically either gender can enjoy as the difference is only the outside wrapper.

Kinder’s change is more though with your choice of colour affecting that famous surprise inside. With blue containing what could be thought of as a “boy’s toy” and pink “girl’s toy’s”.  This angers and unsettles me on perhaps an over the top level, but to me I see it as the company defining what they believe the different sexes enjoy. I know that really the choice is still up to the child but we know that at that age children often already know their “corresponding colour”.

I bought one of each of the colours to see the ranges on offer; perhaps it won’t be too different. I was wrong in the pink egg I found a lock and key type toy. My thought is it’s meant to be like a padlock for a diary or some kind of small box. The leaflet advises the owner to wear the key on a friggin pink bow round their wrists. It’s decorated with sparkles, rainbows and stars and just feels wrong.  The boy’s egg contained a small Hot Wheels car but apart from typical racetrack type deco was rather gender unspecific.  I guess you can argue that at least it will stop some disappointment you had with the old random style when you’d get a toy from a range not really meant for you. However what happens when a shop runs out of blue, how does a Kinder lover get his fix if his colours gone?
The girls range is the most unnerving I think. What do you think?

Kinder aren’t the only one however, Muller corners now have a children’s range that feels that different packaging doesn’t quite cut it. Offering a girl range featuring pink hearts and strawberry yoghurt and boys range with footballs and vanilla yoghurt. I’d like to point out here that I hate football, but I do have a heart (there are those who say differently). It’s a worrying trend especially when the changes go beyond the packaging and affect the product beneath.

Perhaps I am overacting after all most industries use gender targeting, but the food industry? Surely if there is somewhere when gender should have no impact it’s in what we eat. Especially with the gender history it already has. We need to move on from labelling in general and we have progressed so far already. However to me this is a step backwards and an unnecessary one too.


Muller have since released this variety too!
Overall it’s a mistake on Kinder’s part I believe and we shall see if any backlash will occur. What do you guys think? I urge you to comment below. Tell me your opinion or tweet me I don’t mind so long as I know your there.

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